Recruit a Friend

Recruit a friend

Recruit a friend is a relatively new marketing tactic of Blizzard, the makers of the most successful online game World of Warcraft. It’s a very interesting, yet easy system. A person just has to convince one other person to create an account and pay for extra playing time and the first person gets several benefits.
First of all they get a special Zhevra mount, this is just a small item they receive in-game which gives no benefit other than bragging rights.
They also get an easier way to level up new characters for both them and the people they recruited. This doesn’t only motivate both of them, but also makes the game as a whole more enjoyable and accessible, which in turn creates loyalty.
And lastly they get one free month playtime; this is the only part of the entire campaign that actually has a cost attached to it. At least at first sight it looks that way, but seeing as people have to pay more to get the benefits of this campaign it’s still a clear profit.

In conclusion, this campaign is just perfect in every way. All advertising is done on their own sites, so no extra costs. And most benefits are in the game, meaning they only cost an insignificant amount of programming time.